Simple, honest pricing.
A one-time custom website build plus a low monthly care plan. No hidden fees, no expensive retainer to believe in before you see results.
Launch Financed
The exact same Launch build — paid over time instead of upfront. Same site, same scope.
$0 down · then $100/mo care plan
- ✓Everything in Launch — identical deliverable
- ✓$0 down, $799/mo for a 6-month minimum
- ✓Converts to the standard $100/mo care plan after the term
- ✓A payment option, not a different product
- ✓Pay once, or spread it out — your call
Launch
A fast, custom, conversion-focused website that actually generates leads — built and handed over.
+ $100/mo care plan (required)
- ✓Custom website — up to 6 pages, not a template
- ✓Contact form → instant email + your own Brevo account
- ✓Google Business Profile setup
- ✓GA4 analytics — traffic, sources, and behavior
- ✓Local SEO foundation — metadata, structured data, sitemap
- ✓4 rounds of revisions during the build
- ✓Care plan keeps it hosted, secure, fast, and current
Growth
For businesses ready for real growth infrastructure — enterprise-grade tracking and automated follow-up.
+ $300/mo care plan (required)
- ✓Everything in Launch, plus:
- ✓Larger website — 8 to 10 pages
- ✓Blog setup included
- ✓Meta Pixel + Google Ads with Enhanced Conversions
- ✓CAPI / server-side tracking — rare among local shops
- ✓3 email sequences built and wired in Brevo
- ✓Priority support + larger monthly content allowance
Every build includes a mandatory monthly care plan that keeps your site live, fast, and secure. Questions? Book a discovery call.
FULL COMPARISON
Everything side by side.
Scroll to see exactly what's included in each plan.
| Feature | Launch Financed | Launch | Growth |
|---|---|---|---|
| Pricing | |||
| Build price | $799/mo × 6 | $3,995 one-time | $7,500 one-time |
| Care plan | $100/mo after term | $100/mo | $300/mo |
| Payment | $0 down · financed | Upfront | Upfront |
| Minimum term | 6 months | — | — |
| Website | |||
| Custom website | ✓ | ✓ | ✓ |
| Pages | Up to 6 | Up to 6 | 8 to 10 |
| Blog setup | Add-on | Add-on | ✓ |
| Rounds of revisions | 4 | 4 | 4 |
| Local SEO foundation | ✓ | ✓ | ✓ |
| You own the site | ✓ | ✓ | ✓ |
| Leads & contact | |||
| Contact form | ✓ | ✓ | ✓ |
| Instant email notification | ✓ | ✓ | ✓ |
| Your own Brevo account | ✓ | ✓ | ✓ |
| UTM / source capture | ✓ | ✓ | ✓ |
| Analytics & tracking | |||
| Google Analytics 4 | ✓ | ✓ | ✓ |
| Google Business Profile setup | ✓ | ✓ | ✓ |
| Meta Pixel + Google Ads | Add-on | Add-on | ✓ |
| CAPI / server-side tracking | Add-on | Add-on | ✓ |
| Email automation | |||
| Email sequences (Brevo) | Add-on | Add-on | 3 included |
| Care plan | |||
| Hosting, SSL, domain | ✓ | ✓ | ✓ |
| Uptime + security patching | ✓ | ✓ | ✓ |
| Monthly backups | ✓ | ✓ | ✓ |
| Monthly content edits | Up to 30 min | Up to 30 min | Larger allowance |
| Support | Email · ~2 days | Email · ~2 days | Priority |
| Overage rate | $125/hr | $125/hr | $125/hr |
The care plan
We don't hand off a site we can't keep running.
Every build includes a mandatory monthly care plan — $100/mo on Launch, $300/mo on Growth. It is not a vague retainer. It is the thing that keeps your site live, fast, secure, and current instead of slowly rotting on cheap hosting.
Included every month
- Hosting, SSL, and domain management
- Uptime monitoring and security patching
- Software and dependency maintenance — keeps it fast and current
- GA4 analytics kept running
- Monthly backups
- Up to 30 minutes of minor content changes (text, photos, hours)
- Email support — response within ~2 business days
Not included
- New pages, redesigns, or new features (these are new project work)
- Content work beyond the monthly allowance
Anything beyond the monthly allowance is billed at $125/hr or scoped as a small project. Growth includes a larger content allowance and ongoing email/campaign oversight.
SUPPORT
Always a real human — never a ticket queue.
Every plan includes direct access to a real person who knows your account. Not a chatbot. Not a shared inbox. Just a real human you can reach.
Add-ons
Add growth tools as you see results.
Available a la carte on any tier (most are included in Growth). Google Business Profile setup is included in every build.
Blog setup
$300 one-time
Listing + detail templates configured, with 1-2 sample posts. Included in Growth.
Ad pixel + conversion tracking
$650 one-time
GTM, Meta Pixel, Google Ads conversions, and GA4 events — set up and tested.
CAPI / server-side tracking
$1,250 one-time
Meta Conversions API + server-side events with a shared event ID so browser and server conversions deduplicate cleanly. Rare among local shops. Included in Growth.
First-party measurement (Tag Gateway)
$450 one-time · + hosting from $40/mo
Serves tracking from your own subdomain via Google Tag Gateway, recovering 5-15% of conversions lost to ad-blockers and Safari. Pairs with CAPI. Hosting billed at cost.
Email automation sequence
$400 each · $1,000 for 3
Copy + build in your Brevo account + trigger testing (welcome, follow-up, re-engagement).
Extra page
$250 per page
Additional pages above the count included in your tier.
Rush delivery
+25% on the build
Expedited timeline when you need to launch sooner than the standard schedule.
$150/hr · Project work
$200/hr · Consultation
$125/hr · Care-plan overage
FAQ
Common questions.
Will my site show up on Google?
We submit your sitemap to Google Search Console on launch day and set up your Google Business Profile. Every build includes an on-page SEO foundation — fast load times, semantic HTML, meta tags, structured data, and a sitemap. Most clients see improvement within 60-90 days.
Do I own my website?
Yes. You pay once to own a genuinely custom site — your content, domain, and data belong to you. WaltWorx isn't a template subscription you rent; it's a great site you own, kept running on a care plan.
Is the care plan required?
Yes — every build includes a mandatory monthly care plan ($100/mo on Launch, $300/mo on Growth). It keeps your site hosted, secured, backed up, updated, and fast, keeps GA4 running, and includes minor monthly content edits. We don't hand off a site we can't keep running properly.
Can I update the site myself after it launches?
You don't need to log into anything. Minor content changes — text edits, photo swaps, hours and services updates — are included in your care plan, up to 30 minutes a month on Launch with a larger allowance on Growth. Just email us and we handle it. Larger changes are billed at $125/hr or scoped as a mini-project.
How do leads reach me?
When someone submits your contact form, you get an instant email notification and the contact is added to your own Brevo account — your list, your data, your sending reputation. No new tool to learn; you already live in your inbox.
What is the financed option?
Launch Financed is the exact same build, paid over time: $0 down, $799/mo for a 6-month minimum, then it converts to the standard $100/mo care plan. It carries a small premium for the convenience of spreading payments out, and the 6-month commitment keeps it simple.
How long until my site is live?
Typically 10-15 working days once you provide your content (photos, copy, business details), depending on scope. We give you a simple onboarding checklist so nothing stalls.
Do you rebuild existing websites?
Yes. If your current site is on Wix, Squarespace, GoDaddy, or another platform, we rebuild it from scratch on a modern, fast stack. You keep your domain and we handle the migration. The new site will be significantly faster and properly tracked.
What is the difference between Launch and Growth?
Launch is a fast, conversion-focused custom site (up to 6 pages) with GA4 and a local SEO foundation. Growth adds a larger site (8-10 pages), a blog, full ad-platform tracking (Meta Pixel + Google Ads Enhanced Conversions), CAPI / server-side tracking, three email automation sequences built in Brevo, and priority support.
Do you offer server-side / CAPI tracking?
Yes — enterprise-grade server-side conversion tracking (Meta Conversions API) is included in Growth and available as a $1,250 add-on on Launch. Almost no local competitor offers it.
What types of businesses do you work with?
Any local service business — trades, professional services, health and wellness, personal services, and more. If you serve customers in a specific area and want to grow, WaltWorx is built for you. We're based in Southwest Florida.
Can I add things later?
Yes. Blog setup, ad-pixel and conversion tracking, server-side (CAPI) tracking, email sequences, and extra pages are all available as a la carte add-ons whenever you're ready — that's your growth path.
Not sure which is right?
Book a free 30-minute discovery call. We'll learn about your business and tell you exactly which build fits where you are right now — Launch, financed, or Growth.
Book a discovery call →No credit card. No commitment. Just a conversation.